diff --git a/.gitignore b/.gitignore
index b987a36..7db6ea9 100644
--- a/.gitignore
+++ b/.gitignore
@@ -46,6 +46,7 @@ nosetests.xml
 coverage.xml
 *,cover
 .hypothesis/
+reports/
 
 # Translations
 *.mo
diff --git a/.travis.yml b/.travis.yml
deleted file mode 100644
index b5676ed..0000000
--- a/.travis.yml
+++ /dev/null
@@ -1,7 +0,0 @@
-dist: trusty
-sudo: required
-language: python
-python:
-    - 3
-install: pip install -r requirements.txt
-script: python manage.py test
diff --git a/README.md b/README.md
deleted file mode 100644
index 557c77a..0000000
--- a/README.md
+++ /dev/null
@@ -1,23 +0,0 @@
-# ara django
-
-## requirements
-
-python3
-
-## install
-
-create virtual env
-
-    ./scripts/createvenv.sh
-
-## start
-
-run test server
-
-    ./scripts/runserver.sh
-
-then visit [http://127.0.0.1:8000/api/v1/](http://127.0.0.1:8000/api/v1/)
-
-## tests
-
-    ./scripts/test.sh
diff --git a/README.rst b/README.rst
new file mode 100644
index 0000000..d2831f6
--- /dev/null
+++ b/README.rst
@@ -0,0 +1,69 @@
+ara-django
+==========
+
+.. image:: doc/source/_static/screenshot.png
+
+An experiment with Django at the core of the ARA 1.0 backend.
+This is not stable or production-ready.
+
+If you are looking for ARA Records Ansible, the Ansible callback plugin and
+reporting interface, you will find the repository here_.
+
+We are prototyping outside the main repository due to the vast changes
+involved and will merge back as appropriate.
+
+.. _here: https://github.com/openstack/ara
+
+Documentation
+=============
+
+*Work in progress*
+
+This is python3 only right now.
+
+**TL;DR**: Using tox is convenient for the time being::
+
+  # Use the source Luke
+  git clone https://github.com/dmsimard/ara-django
+  cd ara-django
+
+  # Install tox
+  pip install tox # (or the tox python library from your distro packages)
+
+  # Run test server -> http://127.0.0.1:8000/api/v1/
+  tox -e runserver
+
+  # Run actual tests or get coverage
+  tox -e pep8
+  tox -e py35
+  tox -e cover
+
+  # Build docs
+  tox -e docs
+
+Contributors
+============
+
+See contributors on GitHub_.
+
+.. _GitHub: https://github.com/dmsimard/ara-django/graphs/contributors
+
+Copyright
+=========
+
+::
+
+    Copyright (c) 2018 Red Hat, Inc.
+
+    ARA is free software: you can redistribute it and/or modify
+    it under the terms of the GNU General Public License as published by
+    the Free Software Foundation, either version 3 of the License, or
+    (at your option) any later version.
+
+    ARA is distributed in the hope that it will be useful,
+    but WITHOUT ANY WARRANTY; without even the implied warranty of
+    MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
+    GNU General Public License for more details.
+
+    You should have received a copy of the GNU General Public License
+    along with ARA.  If not, see <http://www.gnu.org/licenses/>.
diff --git a/doc/source/_static/screenshot.png b/doc/source/_static/screenshot.png
new file mode 100644
index 0000000..99aa976
Binary files /dev/null and b/doc/source/_static/screenshot.png differ
diff --git a/requirements.txt b/requirements.txt
index 8eafddb..f6d052c 100644
--- a/requirements.txt
+++ b/requirements.txt
@@ -1,3 +1,5 @@
+pbr!=2.1.0,>=2.0.0 # Apache-2.0
+
 Django<2
 djangorestframework
 envparse
diff --git a/scripts/createvenv.sh b/scripts/createvenv.sh
deleted file mode 100755
index 26113bc..0000000
--- a/scripts/createvenv.sh
+++ /dev/null
@@ -1,17 +0,0 @@
-#!/usr/bin/env bash
-
-RED='\033[0;31m'
-NOCOLOR='\033[0m'
-
-if [ ! -f requirements.txt ]; then
-    echo -e "${RED}You seems to be in the wrong directory"
-    echo -e "Execute this script from the root of ara with ./scripts/${0##*/}${NOCOLOR}"
-    exit 1
-fi
-
-[ -d "venv" ] && rm -rf venv
-python3 -m venv venv
-source venv/bin/activate
-pip install -r requirements.txt
-pip install -r test-requirements.txt
-deactivate
diff --git a/scripts/runserver.sh b/scripts/runserver.sh
deleted file mode 100755
index 9ae7117..0000000
--- a/scripts/runserver.sh
+++ /dev/null
@@ -1,18 +0,0 @@
-#!/usr/bin/env bash
-
-RED='\033[0;31m'
-NOCOLOR='\033[0m'
-
-if [ ! -f requirements.txt ]; then
-    echo -e "${RED}You seems to be in the wrong directory"
-    echo -e "Execute this script from the root of ara with ./scripts/${0##*/}${NOCOLOR}"
-    exit 1
-fi
-
-source venv/bin/activate
-
-python manage.py migrate
-python manage.py collectstatic --clear --no-input
-DJANGO_DEBUG=1 python manage.py runserver
-
-deactivate
diff --git a/scripts/test.sh b/scripts/test.sh
deleted file mode 100755
index aec7d1d..0000000
--- a/scripts/test.sh
+++ /dev/null
@@ -1,16 +0,0 @@
-#!/usr/bin/env bash
-
-RED='\033[0;31m'
-NOCOLOR='\033[0m'
-
-if [ ! -f requirements.txt ]; then
-    echo -e "${RED}You seems to be in the wrong directory"
-    echo -e "Execute this script from the root of ara with ./scripts/${0##*/}${NOCOLOR}"
-    exit 1
-fi
-
-source venv/bin/activate
-
-python manage.py test
-
-deactivate
diff --git a/setup.cfg b/setup.cfg
new file mode 100644
index 0000000..632a2f3
--- /dev/null
+++ b/setup.cfg
@@ -0,0 +1,59 @@
+[metadata]
+name = ara-backend
+summary = ARA Records Ansible backend
+description-file =
+    README.rst
+author = OpenStack Community
+author-email = openstack-dev@lists.openstack.org
+home-page = https://github.com/openstack/ara-backend
+classifier =
+    Environment :: OpenStack
+    Intended Audience :: Information Technology
+    Intended Audience :: System Administrators
+    Intended Audience :: Developers
+    Topic :: Utilities
+    License :: OSI Approved :: GNU General Public License v3 (GPLv3)
+    Operating System :: POSIX :: Linux
+    Programming Language :: Python
+    Programming Language :: Python :: 2
+    Programming Language :: Python :: 2.7
+    Programming Language :: Python :: 3
+    Programming Language :: Python :: 3.5
+    Development Status :: 4 - Beta
+
+[global]
+setup-hooks =
+    pbr.hooks.setup_hook
+
+[files]
+packages =
+    ara-backend
+
+[build_sphinx]
+source-dir = doc/source
+build-dir = doc/build
+all_files = 1
+
+[upload_sphinx]
+upload-dir = docs/html
+
+[coverage:report]
+ignore_errors = True
+include =
+    ara/*
+    api/*
+omit =
+    /usr*
+    setup.py
+    *egg*
+  .venv/*
+
+[coverage:html]
+directory = reports
+
+[wheel]
+universal = 1
+
+[pbr]
+skip_authors = True
+skip_changelog = True
diff --git a/setup.py b/setup.py
new file mode 100644
index 0000000..bda9dc3
--- /dev/null
+++ b/setup.py
@@ -0,0 +1,22 @@
+#  Copyright (c) 2018 Red Hat, Inc.
+#
+#  This file is part of ARA: Ansible Run Analysis.
+#
+#  ARA is free software: you can redistribute it and/or modify
+#  it under the terms of the GNU General Public License as published by
+#  the Free Software Foundation, either version 3 of the License, or
+#  (at your option) any later version.
+#
+#  ARA is distributed in the hope that it will be useful,
+#  but WITHOUT ANY WARRANTY; without even the implied warranty of
+#  MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
+#  GNU General Public License for more details.
+#
+#  You should have received a copy of the GNU General Public License
+#  along with ARA.  If not, see <http://www.gnu.org/licenses/>.
+
+import setuptools
+
+setuptools.setup(
+    setup_requires=['pbr'],
+    pbr=True)
diff --git a/test-requirements.txt b/test-requirements.txt
index fe9d594..9f82842 100644
--- a/test-requirements.txt
+++ b/test-requirements.txt
@@ -1 +1,6 @@
 factory-boy
+bandit>=1.1.0 # Apache-2.0
+coverage
+flake8
+sphinx!=1.2.0,!=1.3b1,<1.3,>=1.1.2
+sphinx-rtd-theme
diff --git a/tox.ini b/tox.ini
new file mode 100644
index 0000000..7ad72e6
--- /dev/null
+++ b/tox.ini
@@ -0,0 +1,52 @@
+[tox]
+minversion = 2.0
+envlist = py35,pep8
+skipdist = True
+
+[testenv]
+basepython = python3
+sitepackages = False
+usedevelop = True
+install_command = pip install -U {opts} {packages} -c{env:CONSTRAINTS_FILE:/dev/null}
+setenv = VIRTUAL_ENV={envdir}
+deps = -r{toxinidir}/test-requirements.txt
+
+[testenv:venv]
+commands = {posargs}
+
+[testenv:docs]
+commands = sphinx-build -W -b html doc/source doc/build/html
+
+[testenv:pep8]
+commands =
+  flake8 ara api
+  bandit -r ara api
+
+[testenv:py35]
+commands = python manage.py test
+
+[testenv:runserver]
+commands =
+  python manage.py migrate
+  python manage.py collectstatic --clear --no-input
+  python manage.py runserver
+setenv =
+  DJANGO_DEBUG=1
+
+[testenv:cover]
+commands =
+    coverage erase
+    coverage run {toxinidir}/manage.py test ara
+    coverage run -a {toxinidir}/manage.py test api
+    coverage html
+
+[flake8]
+# E123, E125 skipped as they are invalid PEP-8.
+# E741, short ambiguous variable names
+# H106 Don’t put vim configuration in source files
+# H203 Use assertIs(Not)None to check for None
+max-line-length = 120
+ignore = E123,E125,E741
+enable-extensions=H106,H203
+show-source = True
+exclude=.venv,.git,.tox,dist,doc,*lib/python*,*egg,build