diff --git a/zuul.d/pipelines.yaml b/zuul.d/pipelines.yaml
index c61ae34..b7bdcb5 100644
--- a/zuul.d/pipelines.yaml
+++ b/zuul.d/pipelines.yaml
@@ -3,6 +3,7 @@
     description: |
       Newly uploaded patchsets enter this pipeline to receive an
       initial +/-1 Verified vote.
+    start-message: "Starting {pipeline.name} jobs: {item_url}"
     success-message: Build succeeded (check pipeline).
     failure-message: |
       Build failed (check pipeline).  For information on how to proceed, see
@@ -34,6 +35,7 @@
       in order in this pipeline, and if they pass tests, will be
       merged. For documentation on how gating with Zuul works, please see
       https://zuul-ci.org/docs/zuul/latest/gating.html
+    start-message: "Starting {pipeline.name} jobs: {item_url}"
     success-message: Build succeeded (gate pipeline).
     failure-message: |
       Build failed (gate pipeline).  For information on how to proceed, see